Adam Alter

Adam Alter is an American marketing author and also teaches at New York University Stern School of Business. He is a New York Times-Best Seller and has been reviewed by Chicago Tribune, saying "explores the roots of our tech addiction," The Washington Post saying "enjoyable yet alarming and Publishers Weekly, and The Guardian, saying "illuminating on the ways that designers engineer behavioural addiction".

Bio information sourced from Wikipedia


In our more honest moments, most of us would have to acknowledge that we are overly attached to our technological devices. It turns out that what we gain in convenience, efficiency, and autonomy, we lose in freedom and deeply meaningful relationships. We would like to believe that we are the masters of our tools, but, increasingly, technologies are being designed to reverse this relationship, to make us hopelessly attached to our devices.

Read on for key insights from Irresistible.